Owned production work across cart, upload-RX, checkout, and reorder on mrmed.in — COD, MrMed Cash, coupons, order-management communication, and conversion-critical validations — improving ordering flexibility and reducing drop-offs.
Built the full cold-chain packaging experience across cart, RX upload, and single-order — pre-selected types, change-packaging CTA, eco-box — plus the Admin control surface so ops can select, persist, and price packaging in lock-step.
Reduced homepage bounce rate from 8% to 0.5% by optimizing LCP, CLS and FID through lazy loading, dynamic imports, route prefetch, hydration fixes, and strategic third-party script management.
Owned the Admin order-management console used by operations to create, clone, cancel, confirm, and communicate on customer orders — the control plane behind the user cart, RX, and single-order surfaces.
Integrated PayU hosted checkout on the user platform and stood up dual payment-gateway support on Admin — payment links, COD/label amounts, MrMed Cash on manual orders, and gateway indicators on the order.
Rewired site search onto a new API (race conditions, crashes, imported-medicine, ATC) and shipped 3D product images, a floating product video player, and image/SEO performance work on the product page.
Designed and shipped the Navya homecare landing experience end-to-end (UI, FAQ, form, SEO, nav) and the Admin lead tables behind it, plus partnership and marketing pages such as Ozempic.
Built Feedback v2 and NPS on the user platform and the review, adherence, and contact-us CMS on Admin — enabling structured customer insights, churn analysis, loyalty tracking, and data-driven growth decisions.
Improved SEO and crawlability of product/catalog pages by eliminating client-side loading/redirect gates, removing SSR bailout causes, and moving redirects to server-side middleware so Googlebot receives complete product HTML including title and H1.
Designed a cache-first delivery architecture with Cloudflare — edge/browser caching, custom cache keys, and Next.js ISR (5-minute revalidation) for public catalog and content pages — cutting origin traffic and improving resilience during high-traffic and DDoS events.
Optimized route-level JavaScript bundles from ~1.33 MB to ~800 KB per route with Next.js Bundle Analyzer — spotting heavy dependencies and cutting unnecessary client-side code.
Kept above-the-fold content in the initial HTML, prioritized LCP assets, reserved image dimensions to minimize CLS, dynamically loaded below-the-fold sections, and optimized fonts with next/font, self-hosted assets, metric-adjusted fallbacks, and selective preloading.
Used Microsoft Clarity session recordings and interaction analytics to find rage clicks and dead clicks, redesigned those UI flows, and cut these friction points by ~50%.
Shipped Phox Health pickup and reorder on the user platform, and the Admin dispatch-channel / vendor OMS UI that lets ops choose how an order ships — hub assign, shipment enums, and vendor routing.
Engineered a reusable Shimmer Skeleton Loader with React and Tailwind CSS, and a scalable multi-step form with schema-based validation using Zod and React Hook Form.
Refactored API architecture by migrating network calls into Redux Toolkit slices and TanStack Query for efficient data fetching, caching, and background synchronization.